InMobi Blog

App Discovery & Download behavior: Why developers can no longer ignore China

May 21, 2013 | by Arun Pattabhiraman

It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...

InMobi Blog

App Marketing 101 : How to break into the top 25 on the App Store?

May 17, 2013 | by Mahak Sharma

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the ap...

Insights

How Auto Brands Can Win With Mobile

April 18, 2013 | by Shamala DN

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....

New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile

April 12, 2013 | by Taimour Azizuddin

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....

InMobi Blog

InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

April 02, 2013 | by Mohit Saxena

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....