InMobi Blog

App Discovery & Download behavior: Why developers can no longer ignore China

May 21, 2013 | by Arun Pattabhiraman

It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...

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It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...

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Insights

How Auto Brands Can Win With Mobile

April 18, 2013 | by Shamala DN

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....

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The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....

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New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile

April 12, 2013 | by Taimour Azizuddin

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....

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With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....

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InMobi Blog

InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

April 02, 2013 | by Mohit Saxena

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....

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InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....

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InMobi Blog

Connecting the dots between mobile ad creatives and consumers

April 02, 2013 | by Pranjal Desai

A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....

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A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....

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InMobi Blog

App Distribution simplified: Reach millions of new users through alternate app stores

March 27, 2013 | by Ujjwal Kabra

Android is an open platform, and with openness comes diversity....

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Android is an open platform, and with openness comes diversity....

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InMobi Blog

InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

February 27, 2013 | by Shamala DN

The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...

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The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...

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