CPG Marketers: 66% of mobile consumers use their devices to inform or make a purchase while in stores

71% of CPG companies are expected to increase their mobile ad spend in 2012.  Check out our latest insights and best practices for CPG marketers to view targeted consumer survey results and make the most of your upcoming campaign.

• 3 out of 5 mobile consumers will buy school supplies via their mobile device
• 45% of mobile consumers use their devices for comparison shopping in-store
• Product Info, Social Integration and Gamification are the top 3 most popular calls to action