InMobi Blog

InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

February 27, 2013 | by Shamala DN

The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...

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The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...

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InMobi Blog

Global Mobile Media Consumption: Reaching Millennials

February 27, 2013 | by Shamala DN

InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....

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InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....

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InMobi Blog

Using GPS, Food Delivery Ads Appear When Users Are at Home - Outlook of mobile industry for Korea in 2013

February 13, 2013 | by Kosuke Seto

Using GPS, Food Delivery Ads Appear When Users Are at Home....

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Using GPS, Food Delivery Ads Appear When Users Are at Home....

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InMobi Blog

Extending The Momentum of a Newly Launched App - Ad Content

February 11, 2013 | by Shringar Pangal

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...

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In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...

Read More >

InMobi Blog

Digital is Dead - Long Live Digital

January 03, 2013 | by Shrikant Latkar

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. ...

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The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. ...

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InMobi Blog

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

December 31, 2012 | by Shamala DN

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising....

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2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising....

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InMobi Blog

7 deadly mistakes of ads based app monetization

November 26, 2012 | by Vinay Uttamchandani

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid. Most ...

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At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid. Most ...

Read More >