The Infiltration of Smart Wearables
Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...
Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by I...
This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...
Time For Advertisers To Open Up To The Mobile Reality?
There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion whil...
The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim guiding you at every step, you enter the gam...
Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching
, Fantasy, Survival,Stunts to name a few. An analysis by InMobi of more than 10,000 games on the network sho...
Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...
users to download an app is a challenge faced by app developers the world
over. As advertisers worry about their user acquisition strategy, many
questions need to be answered. When do users download most? Which countries
Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network.
Here are some of the global highlights:
Overall, in Q3 2014, the volume of impressions on the InMobi...
To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...
One of the most
important tools of your app marketing campaign (with or without paid
acquisition) is Keyword Optimization (KWO). With it, you'll improve your
keyword pool, i.e., the collection of words on your app's metadata that are
It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled.
eMarketer estimates that US mob...
InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found:
Most (44%) brands and a...
Last month, I indulged in a Parisian gastro-tour. Before
traveling, I carefully selected only the most elite restaurants for each of my
Amass. Check. Le Atelier de
Joel Robuchon. Check.
The list went on. With a plethora ...
The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...
developers today face a challenging mobile app economy. With over 2
million apps available between Google and Apple’s app store, and
over 110 billion app downloads, competition for has never been more
fierce.We took a
close look at ap...
As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...
are highly social digitally and as such have embraced this new generation of
instant messaging applications with great enthusiasm. The latest available
numbers illustrate the explosive demand in Indonesia*:
LINE has attract...
are looking for the best ways to include mobile in their media mix this holiday
season, but smart marketers know that simply repurposing existing desktop
banners will not tap into the true power of mobile to drive holiday sales.
few years back, there was a race to join social networking sites from Orkut to Facebook
and Twitter. This was all about building a network of friends, creating
personal profiles, and sharing photos, videos, music and status updates. Tod...