Insights
Joint research on Smartphone apps for education (Macromill X InMobi)
July 09, 2012 | by Kosuke Seto
InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning....
Category: Insights
InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning....
Insights
Connected devices are transforming shopping and media habits
July 09, 2012 | by admin
To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study...
To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study...
Insights
Cafe, Croissant and Media Consumption France
July 09, 2012 | by admin
The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. ...
The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. ...
Insights
CPG Marketers: 66% of mobile consumers use their devices to inform or make a purchase while in stores
July 19, 2012 | by Surag Patel
71% of CPG companies are expected to increase their mobile ad spend in 2012. Check out our latest CPG Mobile Insights report to view best practices and targeted consumer survey results to enable you to make the most of yourupcoming CPG mobile campaign....
71% of CPG companies are expected to increase their mobile ad spend in 2012. Check out our latest CPG Mobile Insights report to view best practices and targeted consumer survey results to enable you to make the most of yourupcoming CPG mobile campaign....
Insights
Kenyan Consumers Use Mobile Devices Equally Across All Avenues
July 30, 2012 | by Daryn Smith
The little research that has been done in Africa to help businesses make decisions has generally been unaffordable for most businesses. ...
The little research that has been done in Africa to help businesses make decisions has generally been unaffordable for most businesses. ...
Insights
Why Telecom Providers Should Use Mobile Advertising
July 30, 2012 | by Daryn Smith
For telecommunications companies in the majority of markets around the world, attracting a new customer means that said customer will be leaving a competitor provider. ...
For telecommunications companies in the majority of markets around the world, attracting a new customer means that said customer will be leaving a competitor provider. ...
Insights
The Mobile Social graph
August 24, 2012 | by Harish Nair
According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related"....
According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related"....
Insights
New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile
April 12, 2013 | by Taimour Azizuddin
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
Insights
How Auto Brands Can Win With Mobile
April 18, 2013 | by Shamala DN
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....
Insights
CPG Marketers - Go Mobile
October 10, 2012 | by Shamala DN
This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. ...
This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. ...
Insights
London 2012 Olympics: The Mobile Games
August 07, 2012 | by Surag Patel
The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social media during the Olympics. ...
The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social media during the Olympics. ...
Insights
De-mystifying Lifetime value - A simplified approach to applying LTV to your app business
October 04, 2012 | by admin
Life time value is a metric that measures the monetary value of a user over the lifetime through which he/she is engaged with your product....
Life time value is a metric that measures the monetary value of a user over the lifetime through which he/she is engaged with your product....
Insights
67% of Regular Moviegoers Use Mobile to Pick Movies
October 03, 2012 | by Taimour Azizuddin
Yesterday the IAB and InMobi released the results of a joint research study, Mobile Goes to the Movies....
Yesterday the IAB and InMobi released the results of a joint research study, Mobile Goes to the Movies....
Insights
New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile
April 12, 2013 | by Taimour Azizuddin
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
Insights
How Auto Brands Can Win With Mobile
April 18, 2013 | by Shamala DN
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile....
Insights
Behavioral Segmentation Basics for App Developers
October 17, 2012 | by Arun Pattabhiraman
Traditionally, marketers have used segmentation as an important technique to divide their customers into manageable homogenized buckets, on which they can take targeted actions to extract the maximum marketing value. While demographic and geographic segmentation serve this purpose for most businesses, managing more complex customer segments such as app-users calls for fairly more sophisticated tec...
Traditionally, marketers have used segmentation as an important technique to divide their customers into manageable homogenized buckets, on which they can take targeted actions to extract the maximum marketing value. While demographic and geographic segmentation serve this purpose for most businesses, managing more complex customer segments such as app-users calls for fairly more sophisticated tec...
Insights
iOS 6 and How App Marketing is Affected
October 19, 2012 | by Ryan Merket
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store....
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store....
Insights
mCommerce Last Year, Today, and Beyond
September 05, 2012 | by Taimour Azizuddin
A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. ...
A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. ...
Insights
7 deadly mistakes of ads based app monetization
November 26, 2012 | by Vinay Uttamchandani
At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid. Most ...
At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly different way - I would like to share with you some of the common but deadly mistakes that developers looking to monetize their apps using ads should avoid. Most ...
Insights
Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel
December 31, 2012 | by Shamala DN
2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising....
2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising....
Insights
Using GPS, Food Delivery Ads Appear When Users Are at Home - Outlook of mobile industry for Korea in 2013
February 13, 2013 | by Kosuke Seto
Using GPS, Food Delivery Ads Appear When Users Are at Home....
Using GPS, Food Delivery Ads Appear When Users Are at Home....
Insights
Global Mobile Media Consumption: Reaching Millennials
February 27, 2013 | by Shamala DN
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....
Insights
InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results
February 27, 2013 | by Shamala DN
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...
Insights
InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community
April 02, 2013 | by Mohit Saxena
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs....
Insights
Connecting the dots between mobile ad creatives and consumers
April 02, 2013 | by Pranjal Desai
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....
Insights
App Distribution simplified: Reach millions of new users through alternate app stores
March 27, 2013 | by Ujjwal Kabra
Android is an open platform, and with openness comes diversity....
Android is an open platform, and with openness comes diversity....
Insights
Extending The Momentum of a Newly Launched App - Ad Content
February 11, 2013 | by Shringar Pangal
In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...
In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...
Insights
App Discovery & Download behavior: Why developers can no longer ignore China
May 21, 2013 | by Arun Pattabhiraman
It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...
It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...
Insights
App Marketing 101 : How to break into the top 25 on the App Store?
May 17, 2013 | by Mahak Sharma
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the ap...
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the ap...
