Research
How are connected devices influencing purchase decisions?
July 09, 2012 | by Surag Patel
Consumer adoption of connected devices and impact on media planning....
Category: Research
Research
Triple digit growth in Smartphone ad impressions in Middle East and North Africa
September 17, 2012 | by Daryn Smith
InMobi's latest Mobile Insights Report for Middle East and North Africa covers Quarter Two of 2012, the report shows a massive growth of 248% for Smartphone impressions from the same time in 2011....
InMobi's latest Mobile Insights Report for Middle East and North Africa covers Quarter Two of 2012, the report shows a massive growth of 248% for Smartphone impressions from the same time in 2011....
Research
New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile
April 12, 2013 | by Taimour Azizuddin
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
Research
The role of connected devices in the consumer sales journey
July 09, 2012 | by admin
US results...
US results...
Research
The Popularity of Health and Diet Apps in Japan
August 07, 2012 | by Kosuke Seto
InMobi Japan and research firm Macromill conducted a joint research on "dietary habits" targeted female smart phone users. (Research period: June 21 - July 10, 2012) ...
InMobi Japan and research firm Macromill conducted a joint research on "dietary habits" targeted female smart phone users. (Research period: June 21 - July 10, 2012) ...
Research
British consumers are increasingly influenced by mobile
August 16, 2012 | by Surag Patel
InMobi UK study reveals mobile ranks first in media consumption; Brits spend an average 2.5 hours a day using their mobile device...
InMobi UK study reveals mobile ranks first in media consumption; Brits spend an average 2.5 hours a day using their mobile device...
Research
Mobile Reigns Supreme In U.S. Media Consumption
August 16, 2012 | by Surag Patel
InMobi Q2 2012 Report Finds Americans Consume More Media On Mobile Devices Than TV...
InMobi Q2 2012 Report Finds Americans Consume More Media On Mobile Devices Than TV...
Research
New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile
April 12, 2013 | by Taimour Azizuddin
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances....
Research
Connected Devices are Transforming Shopping and Media Habits
June 28, 2012 | by Taimour Azizuddin
Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey, in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shop...
Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey, in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shop...
Research
How Mobile innovation and technology can give political parties innovative new ways to reach voters in Kenya?
July 09, 2012 | by Daryn Smith
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints - what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices....
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints - what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices....
Research
Connected Devices & Consumer Behavior: Insights for Developers
July 31, 2012 | by Taimour Azizuddin
As penetration of smartphones, tablets, and other connected devices such as smart TV's increases around the world, consumer behavior is shifting - but how does this impact developers? InMobi's connected device research with Mobext uncovers key trends and the opportunities they create for developers....
As penetration of smartphones, tablets, and other connected devices such as smart TV's increases around the world, consumer behavior is shifting - but how does this impact developers? InMobi's connected device research with Mobext uncovers key trends and the opportunities they create for developers....
Research
Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers
August 29, 2012 | by Shamala DN
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions....
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions....
Research
Attracting new Mobile subscribers with free talk time and data
September 03, 2012 | by Daryn Smith
In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone....
In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone....
Research
Global Mobile Media Consumption: Reaching Millennials
February 27, 2013 | by Shamala DN
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads....
Research
InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results
February 27, 2013 | by Shamala DN
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. ...
Research
App Discovery & Download behavior: Why developers can no longer ignore China
May 21, 2013 | by Arun Pattabhiraman
It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...
It is evident that the competition for the world's most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East - China, can no longer be ignored.InMobi's recently concluded developer research reveal...
