• Success Stories

UNICEF Achieves a 6% Conversion Rate for its Breastfeeding Awareness Campaign with InMobi

Shringar Pangal
Senior Product Marketing Manager
5 min read
Posted on December 22, 2010

The Challenge

United Nations Children's Fund (UNICEF) is a global organization with operations in 190 countries. Its mission is to build a world where the rights of every child are realized. As part of its campaign to raise awareness about the benefits of exclusive breastfeeding of children, InMobi donated media for a mobile ad campaign across Indonesia.

The Solution

Mobile display ads were targeted at specific content categories. Users who clicked through the banners were sent to a mobile landing page. This page was used to collect the name, email and phone number of users. Communication materials were then sent to this list and it was immediately followed by phone to raise fund for UNICEF.

The Results

Liem Ay Ling from UNICEF Indonesia said, InMobi's scale and understanding of mobile market in Indonesia was essential to the success of this campaign. We saw impressive results including a peak CTR of 0.31% and a conversion rate of 6% after optimization." Download the case study PDF

About the Author

An Engineer by degree, Shringar has worn multiple hats in engineering and marketing fields prior to her current role. One of the early employees at InMobi, she's watched the mobile advertising industry grow and has witnessed its evolution. She currently focuses on ad requirements and strategies for app developers and utilizes her deep understanding of the mobile advertising space to help developers with their user acquisition needs. She is an active blogger on Product Marketing skills as well as the exciting world of mobile apps and games

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