While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to t...
Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of pe...
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half o...
Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the rele...
In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at ...
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains ...
For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general manag...
In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. Download our full report for the complete findings of our survey, along with exclusive d...
Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auct...
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...
Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetiz...
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you.Introducing the Digital Marketing Players In the past, advertisers would communi...
This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We ...
Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less hum...
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...
WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer ...
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...
Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...
