13

November

Top 8 Mobile App Advertising Benefits

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general manag...

Posted on November 13, 2018
By Matt Kaplan, Content Strategist

05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. Download our full report for the complete findings of our survey, along with exclusive d...

Posted on November 05, 2018
By Matt Kaplan, Content Strategist

24

October

What is a Second Price Auction and How Does It Work? [VIDEO]

Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auct...

Posted on October 24, 2018
By Matt Kaplan, Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...

Posted on October 18, 2018
By Team InMobi

16

October

How to Choose the Best Mobile App Monetization Strategy

Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize ...

Posted on October 16, 2018
By Matt Kaplan, Content Strategist

15

October

InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...

Posted on October 15, 2018
By Iman Kalyan Pande

09

October

How Does In-App Advertising Work?

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you.Introducing the Digital Marketing Players In the past, advertisers would communi...

Posted on October 09, 2018
By Matt Kaplan, Content Strategist

08

October

Event Diary: Advertising Week New York 2018

This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We ...

Posted on October 08, 2018
By Matt Kaplan, Content Strategist

04

October

How to Solve Common Problems with Programmatic Advertising

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less hum...

Posted on October 04, 2018
By Matt Kaplan, Content Strategist

20

September

How to Find New Customers: Top Ways to Use Location Based Mo...

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...

Posted on September 20, 2018
By Matt Kaplan, Content Strategist

19

September

How are Prices Set in an Auction? Determining CPMs in an In-...

It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. ...

Posted on September 19, 2018
By Matt Kaplan, Content Strategist

18

September

Top Highlights of DMEXCO 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...

Posted on September 18, 2018
By Matt Kaplan, Content Strategist

13

September

How to Make the Most Effective Mobile Ads for In-App Campaig...

Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...

Posted on September 13, 2018
By Matt Kaplan, Content Strategist

11

September

Event Diary: InMobi | AppsFlyer Mobile Soirée Bengaluru - T...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on September 11, 2018
By Rajesh Pantina, Marketing Manager, India

11

September

How to Enable Monetization for Your App

As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! Here are the steps we recommend you follow when determining how you want to make money from your hard work. Step 1: Consider...

Posted on September 11, 2018
By Matt Kaplan, Content Strategist

10

September

InMobi Nominated in 4 categories for MMA India Smarties 2018

InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading wor...

Posted on September 10, 2018
By Team InMobi

10

September

InMobi Pulse: Always-On Research Helps Marketers Stay Releva...

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Giv...

Posted on September 10, 2018
By Jelam Bhatt, Associate Product Marketing Manager

06

September

How to Advertise on Apps: A Guide for Agencies

Increasingly, more and more people are spending a whole lot of time in front of their smartphones instead of television sets or even desktops and laptops. Consider these figures from eMarketer:By next year, people in the United States will ...

Posted on September 06, 2018
By Matt Kaplan, Content Strategist

05

September

Event Diary - The Fifth Elephant 2018: Neural Field-aware Fa...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...

Posted on September 05, 2018
By Team InMobi

04

September

The Digital Advertising Industry Makes Gains in Resolving Br...

The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly be...

Posted on September 04, 2018
By Matt Kaplan, Content Strategist