13

December

2019 Trends: Header Bidding, Mobile Apps and The Future of I...

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to t...

Posted on December 13, 2018
By Matt Kaplan, Content Strategist

11

December

2019 Trends: Ad Supported OTT

Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of pe...

Posted on December 11, 2018
By Matt Kaplan, Content Strategist

11

December

Guaranteeing Viewability, Reducing Fraud with DoubleVerify a...

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half o...

Posted on December 11, 2018
By Matt Kaplan, Content Strategist

10

December

IAB Extends Ads.txt to Apps

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the rele...

Posted on December 10, 2018
By Neeraja Rajeev

07

December

2019 Trends: Greater Accountability and Digital Advertising ...

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at ...

Posted on December 07, 2018
By Matt Kaplan, Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App...

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...

Posted on November 27, 2018
By Matt Kaplan, Content Strategist

21

November

Common Problems with Second Price Auctions [VIDEO]

Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains ...

Posted on November 21, 2018
By Matt Kaplan, Content Strategist

13

November

Top 8 Mobile App Advertising Benefits

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general manag...

Posted on November 13, 2018
By Matt Kaplan, Content Strategist

05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. Download our full report for the complete findings of our survey, along with exclusive d...

Posted on November 05, 2018
By Matt Kaplan, Content Strategist

24

October

What is a Second Price Auction and How Does It Work? [VIDEO]

Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auct...

Posted on October 24, 2018
By Matt Kaplan, Content Strategist

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...

Posted on October 18, 2018
By Team InMobi

16

October

How to Choose the Best Mobile App Monetization Strategy

Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetiz...

Posted on October 16, 2018
By Matt Kaplan, Content Strategist

15

October

InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...

Posted on October 15, 2018
By Iman Kalyan Pande

09

October

How Does In-App Advertising Work?

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you.Introducing the Digital Marketing Players In the past, advertisers would communi...

Posted on October 09, 2018
By Matt Kaplan, Content Strategist

08

October

Event Diary: Advertising Week New York 2018

This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We ...

Posted on October 08, 2018
By Matt Kaplan, Content Strategist

04

October

How to Solve Common Problems with Programmatic Advertising

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less hum...

Posted on October 04, 2018
By Matt Kaplan, Content Strategist

20

September

How to Find New Customers: Top Ways to Use Location Based Mo...

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...

Posted on September 20, 2018
By Matt Kaplan, Content Strategist

19

September

How are Prices Set in an Auction? Determining CPMs in an In-...

WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer ...

Posted on September 19, 2018
By Matt Kaplan, Content Strategist

18

September

Top Highlights of DMEXCO 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...

Posted on September 18, 2018
By Matt Kaplan, Content Strategist

13

September

How to Make the Most Effective Mobile Ads for In-App Campaig...

Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...

Posted on September 13, 2018
By Matt Kaplan, Content Strategist