13

February

Bid Shading Explained [VIDEO]

Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arise...

Posted on February 13, 2019
By Team InMobi

11

February

Mobile In-App Advertising and Trust: What You Need to Know [...

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparenc...

Posted on February 11, 2019
By Matt Kaplan, Content Strategist

22

January

How Are In-App Advertising Rates Calculated?

How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing ...

Posted on January 22, 2019
By Team InMobi

17

January

4 Examples of Programmatic Advertising Done Right In Apps

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campa...

Posted on January 17, 2019
By Team InMobi

16

January

First Price Auctions Explained [VIDEO]

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In th...

Posted on January 16, 2019
By Team InMobi

10

January

Why Savvy Marketers Advertise in Mobile Apps

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reac...

Posted on January 10, 2019
By Matt Kaplan, Content Strategist

07

January

5 Data Driven Marketing Trends for 2019

In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve ...

Posted on January 07, 2019
By Team InMobi

26

December

2019 Trends: Cross-Device Attribution and Multi-Touch Attrib...

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than las...

Posted on December 26, 2018
By Team InMobi

21

December

#MobileMonday Throwback 2018: Leading Brands Leveraging Mobi...

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers ...

Posted on December 21, 2018
By Rajesh Pantina, Marketing Manager, India

20

December

2019 Trends: Targeted Advertising, Machine Learning and Arti...

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machi...

Posted on December 20, 2018
By Team InMobi

18

December

Open Your Mind to the Open Measurement SDK

For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we b...

Posted on December 18, 2018
By Team InMobi

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enter...

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on th...

Posted on December 17, 2018
By Matt Kaplan, Content Strategist

13

December

2019 Trends: Header Bidding, Mobile Apps and The Future of I...

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to t...

Posted on December 13, 2018
By Matt Kaplan, Content Strategist

11

December

2019 Trends: Ad Supported OTT

Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of pe...

Posted on December 11, 2018
By Matt Kaplan, Content Strategist

11

December

Guaranteeing Viewability, Reducing Fraud with DoubleVerify a...

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half o...

Posted on December 11, 2018
By Matt Kaplan, Content Strategist

10

December

IAB Extends Ads.txt to Apps

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the rele...

Posted on December 10, 2018
By Neeraja Rajeev

07

December

2019 Trends: Greater Accountability and Digital Advertising ...

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at ...

Posted on December 07, 2018
By Matt Kaplan, Content Strategist

27

November

Calculating Mobile Video Advertising Growth and Other In-App...

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...

Posted on November 27, 2018
By Matt Kaplan, Content Strategist

21

November

Common Problems with Second Price Auctions [VIDEO]

Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains ...

Posted on November 21, 2018
By Matt Kaplan, Content Strategist

13

November

Top 8 Mobile App Advertising Benefits

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general manag...

Posted on November 13, 2018
By Matt Kaplan, Content Strategist