Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad forma...
In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. New buying technologies like programmatic are coming under fire. Brands are worried about their ads appearing next to objectionable or sensitive content. Cons...
As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad network...
So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to signific...
The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the late...
Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to t...
Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can,...
Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes? Instead of relying on old mediation approaches not fit f...
Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on...
It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi co...
Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 2...
We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000...
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the h...
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...
InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in p...
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the...
Late in January, Unilever Thailand and Mindshare invited all their partners in the country to participate in one of their flagship events- Unilever Content Day. The aim of the event was to get Unilever partners to showcase their latest inno...
Today, InMobi announced its support for Active View, Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewabil...
Starting off the year on a high note, InMobi recently conducted a webinar in association with the Mobile Marketing Association (MMA). With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest ye...
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...
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