20

September

How to Find New Customers: Top Ways to Use Location Based Mo...

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...

Posted on September 20, 2018
By Matt Kaplan, Content Strategist

19

September

How are Prices Set in an Auction? Determining CPMs in an In-...

It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Te...

Posted on September 19, 2018
By Matt Kaplan, Content Strategist

18

September

Top Highlights of DMEXCO 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...

Posted on September 18, 2018
By Matt Kaplan, Content Strategist

13

September

How to Make the Most Effective Mobile Ads for In-App Campaig...

Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...

Posted on September 13, 2018
By Matt Kaplan, Content Strategist

11

September

Event Diary: InMobi | AppsFlyer Mobile Soirée Bengaluru - T...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on September 11, 2018
By Rajesh Pantina, Marketing Manager, India

11

September

How to Enable Monetization for Your App

As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! Here are the steps we recommend you follow when determining how you want to make money from your hard work.Step 1: Consider at the...

Posted on September 11, 2018
By Matt Kaplan, Content Strategist

10

September

InMobi Nominated in 4 categories for MMA India Smarties 2018

InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading wor...

Posted on September 10, 2018
By Team InMobi

10

September

InMobi Pulse: Always-On Research Helps Marketers Stay Releva...

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Giv...

Posted on September 10, 2018
By Jelam Bhatt, Associate Product Marketing Manager

06

September

How to Advertise on Apps: A Guide for Agencies

Increasingly, more and more people are spending a whole lot of time in front of their smartphones instead of television sets or even desktops and laptops. Consider these figures from eMarketer:By next year, people in the United States will ...

Posted on September 06, 2018
By Matt Kaplan, Content Strategist

05

September

Event Diary - The Fifth Elephant 2018: Neural Field-aware Fa...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...

Posted on September 05, 2018
By Team InMobi

04

September

The Digital Advertising Industry Makes Gains in Resolving Br...

The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly be...

Posted on September 04, 2018
By Matt Kaplan, Content Strategist

30

August

The Hidden Cost of Install Ad Fraud on Your Business

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...

Posted on August 30, 2018
By Praveen Rajaretnam, Senior Product Marketing Manager

27

August

Bridging the MarTech and AdTech divide - Announcing InMobi's...

In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, ...

Posted on August 27, 2018
By Praveen Rajaretnam, Senior Product Marketing Manager

23

August

Why The Right Mobile Video Advertising Metrics Make All The ...

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...

Posted on August 23, 2018
By Matt Kaplan, Content Strategist

22

August

Three Factors You Need to Consider before Choosing a Monetiz...

You’ve spent several months creating a fantastic app, and users are signing up by the minute. Now comes the time for you to kick back and enjoy the fruits of your labor. But as you begin your journey towards app monetization, you are like...

Posted on August 22, 2018
By Sreeshna Sreekishan , Marketing Associate

21

August

iOS 12: Going Big on AR and Machine Learning

Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit....

Posted on August 21, 2018
By Neeraja Rajeev

16

August

What to Look Forward to at DMEXCO 2018

DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re atten...

Posted on August 16, 2018
By Matt Kaplan, Content Strategist

15

August

The Basics of Mobile Ad Mediation [VIDEO]

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobil...

Posted on August 15, 2018
By Matt Kaplan, Content Strategist

14

August

Fraud or Not: Can You Always Spot Mobile Ad Fraud? [Quiz]

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...

Posted on August 14, 2018
By Matt Kaplan and Praveen Rajaretnam

13

August

Mobile OTT Advertising: TV-Like Video And Beyond

Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization thro...

Posted on August 13, 2018
By Rajesh Pantina, Marketing Manager, India