Latest SKAN 4.0 resources
Apple's SKAdNetwork 4.0 is here! Get the insights, tips, and tools you need to succeed.
Report
Driving Growth in Uncertain Times: The Essential SKAN 4.0 Playbook
Report
SKAN 4.0 Readiness Checklist
Blog
Time to Get Serious About Apple’s SKAdNetwork 4.0
Blog
Putting SKAN 4.0 Into Practice
Report
Driving Growth in Uncertain Times: The Essential SKAN 4.0 Playbook
read more
Report
SKAN 4.0 Readiness Checklist
read more
Blog
Time to Get Serious About Apple’s SKAdNetwork 4.0
read more
Blog
Putting SKAN 4.0 Into Practice
read more
Advertising
Announcements
Awards
InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards
May 24, 2023
Why I Joined InMobi: Genevieve Pritchard
May 22, 2023
Advertising
Understanding Consumers
The Important Calculus Behind Retention Rates
May 19, 2023
Why I Joined InMobi: Cecilia Jenkins
May 12, 2023
In-App Monetization
Product and Technology
Why LTV is Still the Most Important Metric for App Developers
May 08, 2023
Tech Leaders At InMobi: Sudheer Bhat
May 02, 2023
Understanding Consumers
Engaging with Customers
DSP Asset Managers' Awareness Campaign Sees Returns on Glance
May 25, 2023
Engaging with Customers
Acquiring New Users
InMobi Delivers 3.6M Impressions and Increases Brand Recall for Salam
May 23, 2023
Engaging with Customers
Acquiring New Users
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
May 23, 2023
Engaging with Customers
Acquiring New Users
McDonald’s ‘Best Burger’ Campaign Wins Hearts and Stomachs Across Middle East
May 23, 2023
Identifying Target Audience
Engaging with Customers
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
May 23, 2023
Identifying Target Audience
Engaging with Customers
“Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gamified unit
May 23, 2023
SKAN 4.0 Adoption: The Tipping Point
May 23, 2023
Engaging with Customers
Acquiring New Users
Retail Media 101: Benefits for Independent Grocers
May 09, 2023
CPG Cheat Sheet
April 10, 2023
Identifying Target Audience
Engaging with Customers
The Ultimate Guide to SKAN
April 06, 2023
SKAN 4.0 Readiness Checklist
March 10, 2023
Understanding Consumers
Engaging with Customers
How BFSI Brands Can Achieve Bigger Earnings With Mobile: Consumer Trends to Watch For in 2023
March 01, 2023
Understanding Consumers
Identifying Target Audience
Engaging with Customers
Android Privacy Sandbox: How Marketers Can Prepare
May 03 2023
Putting SKAN 4.0 Into Practice
April 09 2023
Engaging with Customers
Acquiring New Users
Ramadan 2023 at a Glance
February 07 2023
FastForward with InMobi, 2023
January 19 2023
Engaging with Customers
Acquiring New Users
The Future of Monetization
December 15 2022
Engaging with Customers
Acquiring New Users
eMarketer Webinar: Winning Digital Strategies for Retail and CPG
October 25 2022