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We have worked with InMobi for a while now and they consistently delivered excellent fill rates and healthy eCPMs. We initially implemented static and video interstitials on our game Crazy Driver Police Duty 3D and saw our revenues multiply in three weeks' time. We have now implemented InMobi's SDK in our other titles as well and hope to continue our relationship with InMobi.
Tactile Entertainment worked with InMobi to monetize U.S. users on the enjoyable and adrenaline packed Skyline Skaters. Native ads were delivered through custom frames. We focused on user experience and retention by displaying targeted ads only to users who have cleared a minimum level on the game. InMobi grew our eCPMs by 4x, supported by an 80% increase in CTRs
Over 80 million people use PicCollage to create stunning collages on mobile devices. InMobi helped us monetize users from the U.S. and U.K. - our most important sources of revenue. Even as we saw higher user growth during the holiday season, InMobi's fill rates were very impressive at over 90%. The results that InMobi delivered exceeded our expectations. More importantly, we can depend on InMobi as a business and technology partner.
InMobi has been and remains a key partner for us, helping us optimize our approach to in-app advertising. We witnessed 2X ad revenue growth after introducing new price floors and a 20% increase in ad revenue by introducing banner ads from InMobi. Their Customer Success Manager has been hugely valuable to us, providing us with the help and advice we need to see continued success from our mobile advertising efforts. Their customer-centric approach and their ability to identify and prioritize strategic and tactical business opportunities helps in reach our key business goals. We look forward to carrying on our strategic relationship with InMobi in the months and years ahead.
