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InMobi Launches Mobile Campaign to Aid Japan

James Lamberti
5 min read
Posted on March 14, 2011


Today InMobi launched campaign to help provide financial aid to the Japanese people during the continuing crisis created by the devastating earthquake and subsequent tsunami last Friday. While we often speak of our global footprint as company, it was never more apparent just how global our organization has become than this weekend as we waited for updates from our team in Japan. Our team in Japan were lucky. They are all safe and for that we are extremely grateful, unfortunately thousands of others are not and the crisis continues. We will do what we can to help.

To that end, tens of millions of Americans will see AmericRed Cross mobile display banners on their phones today run vithe InMobi network. The creative (shown below) is simple and asks consumers to text REDCROSS to 90999 to make $10 donation.100% of the money will go to Japan relief minus reasonable operational costs at the American Red Cross. Consumers will be billed directly to their mobile phone account with all US carriers supporting the cause. While we are starting the campaign today in the US, we will look to expand to other countries as we identify mobile friendly donation methods with reputable organizations. If you read this blog and know of one in your country, please post comment and link for everyone to see.


How are donations being collected?

There are many great organizations lining up to help raise relief money for Japan. We selected the American Red Cross for its reputation, lack of any religious or political affiliation, and the simplicity of the mobile campaign.

How does it work exactly?

Americans simply text REDCROSS to 90999 on their mobile phones. $10 is added to their mobile phone bill and paid during the monthly billing cycle.

Is the American Red Cross responsible and trusted organization?

Yes. They are global company with tremendous experience in managing charitable donations for disaster relief.

What is the cost, if any, to consumers?

Aside from the $10 donation, mGive the agency working to collect and process donations on behalf of the Red Cross, charges $.25 fee per donation.

Where can I learn more?

For more information, please visit: http://american.redcross.org/site/PageNavigator/ntld_Redcross_text2help_faqs

Can I give directly?

Yes. If you prefer to donate directly to the Red Cross, do so at: http://www.redcross.org/

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