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U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well

Posted on May 31, 2011
By Gregory Kennedy

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year. Here is a chart that shows the percentage increase in eCPMs for inventory, over the holiday weekend, versus the rest of the month of May.