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How Being Innovative Really Pays Off in Mobile Advertising

Posted on June 02, 2011
By Gregory Kennedy

I want to thank Robert from W3i for quoting me in an article that ran today. His piece provides performance marketers number of tips on how they can take advantage of mobile advertising.

"For performance advertisers, mobile can be an excellent alternative to SEM and PC Web display. Mobile advertising's low cost, when combined with mobile specific advertising strategies, like click-to-call campaigns, can create superior value proposition that is hard for good marketers to ignore," comments Gregory Kennedy, director global marketing, InMobi.

You can read the full article here: http://www.clickz.com/clickz/column/2074951/innovative-pays-mobile-advertising