We're excited to announce that our first-ever 3D advertising campaign went live last month in the UK. The ad campaign for the Samsung Galaxy tablet has already received significant media attention. Built using Cooliris's 3D technology, the ad features innovative lighting, shading, parallax and 3D motion effects to create a truly immersive, interactive and memorable user experience. Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, 'œWe believe this to be an industry first. Starcom is looking for innovation in all of its available media channels and we're proud that InMobi's technology platform, in conjunction with Cooliris 3D ad technology, has enabled Starcom to bring this innovative campaign to market in this way.'