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GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz

Posted on July 19, 2011
By Gregory Kennedy

The Challenge

The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

The Approach

Rich media video ads were run across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. Handset and carrier optimization in conjunction with compelling and bold creative also helped drive results of the campaign.

The Results

Pradeep Lamba, National Head of Mobile from Quasar Media says, œRich media mobile advertising on InMobi's network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we're very happy with the results. Advertising on the InMobi network was key component of our campaign's success. Download The Case Study