Discussion around HTML5 continues to heat up. InMobi was recently quoted in this article from Mobile Marketer on the subject:
HTML5 mobile rich media allows advertisers to go beyond-the-banner ad, said Gregory Kennedy, director of global marketing at InMobi, Palo Alto, CA. These campaigns are designed to enrich the brand narrative the advertiser has with the consumers. Brand engagement tracking tools allow advertisers to measure performance of these campaigns and using HTML5 provides scale across many devices,he said. Platforms like Sprout [which InMobi recently acquired] are simplifying the entire mobile rich media production process, and increasing its popularity, by making it easy for creative agencies to execute in the mobile space.
Read the complete article here: http://www.mobilemarketer.com/cms/news/advertising/10782.html