• Consumer Research

Thanksgiving 2011 Will Be Largest Ever for Mobile Shopping; Nearly 60 Million Mobile Users to Shop on Mobile Phones on Black Friday and Cyber Monday

Team InMobi
5 min read
Posted on November 17, 2011

Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber Monday, nearly 60 million mobile users are planning to shop on their phones, and over 21 million (36%) intend to make purchases directly from their mobile handset. InMobi released a Holiday Mobile Shopping Study this week to help retailers prepare for the big shopping weekend. Key highlights from InMobi's study include:

  • Price comparison shopping on mobile devices will more than double to 45%, up from 22% in 2010.
  • 29% of mobile users will use mobile devices to learn about new products or services, and 27% will use their phone when making a purchasing decision.
  • 15% of shoppers will use their mobile device to make a purchase on their device while in a store.

Information Shoppers are Most Likely to Research on their Mobile Devices:

Check out the press release at www.inmobi.com/press.

About the study

InMobi conducted an on device survey among 907 US mobile users, questioning planned behavior over the upcoming holiday season. The survey was conduced Oct 28th to Nov 4th 2011; the data is representative of all major platforms in the US market, including Android and iOS. Forecasted numbers are based on percentage of respondents against the current total number of US mobile users, 123 million users, comScore, November 2011.

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