InMobi Wins MMA Innovation Award

Posted on November 29, 2011
By Kathie Green

The Mobile Marketing Association presented InMobi with an Innovation Award at the 7th Annual MMA Awards Ceremony in Los Angeles, California earlier this month. The award was given in recognition of InMobi's innovative and pioneering 3D ad campaign, created to promote the launch of the Samsung Galaxy SII smartphone in July. Built for full-service agency Starcom Media Vestusing award-winning 3D technology from Cooliris, the ad used innovative lighting, shading, parallax and motion effects to create a truly immersive, interactive and memorable experience, and was delivered across InMobi's extensive global ad network to achieve the maximum possible impact.