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Handset Stats - 2010-2011

Posted on January 17, 2012
By Terence Eden

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre - here are some highlights.


We're close to hitting the point when half the advert requests we get are for smartphones. While sales of smartphones have taken off in recent years - there are still millions of people using regular phones. Are you targeting them all?


In Q4 of 2010, Android accounted for around 16.7% of advertising impressions in Europe. In Q4 of 2011, it rocketed to 32% - zooming past iOS.

North America

With dozens of manufactures churning out lots of different models, it's always really interesting to see who's up and who's down.

Want to see the full set of statistics? Download them from the InMobi Research Centre.