Message to media planners: mobile = touchdown! InMobi's Super Bowl survey shows viewers were highly engaged on their mobile devices during the game, proving mobile advertising plays a critical role in an effective Super Bowl advertising strategy. Highlights: 1. Nearly twice as many respondents used their phone during the first half of the game compared to the second half. 2. 39% used their mobile devices in response to watching a commercial during the game to:
3. 30% said they used their mobile devices the most during commercials 4. 45% estimated time spent during the game at 30 minutes or more Lessons learned:
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