• Product and Technology

InMobi + HTML5 = <3 && $

Team InMobi
5 min read
Posted on February 23, 2012

For a year or so now there's been a great deal of buzz around HTML5 and all the changes it will bring to the mobile web. And, to be fair, there's a great deal of truth to that. The spec introduces a whole host of new APIs and specifications that are geared towards the kind of applications we all have been building in recent years. More specifically, this means easier geolocation, storage, graphics and 3D rendering. Oh, and don't forget projections of HTML5-enabled handsets reaching a staggering 1 billion devices by 2013!! And now there's news that Mozilla will be helping HTML5 devs with distribution with an app store of their own. All in all, this is great news for the web development community as it allows for faster app prototyping, development, and easier deployment (no gatekeeping markets as middle men). The question remains: how can you make money with HTML5 applications? After all, you don't have the paid-app option, nor really tying into the marketplaces in-app purchases. Well, I've got a couple of answers for you:

  1. If you want to build in-browser web applications, you just need a couple lines of JavaScript and you're off to the races with rich-media InMobi ads monetizing your inventory
  2. If you're a webdev, but you want to build native applications, you can use the same code and a tool like PhoneGap to build functionally native applications
  3. Ok ok, you're the adventurous type. Take a look at some of the ways you can utilize the new APIs in HTML5 alongside InMobi ads on our developer wiki

So whether you want to build a native application, an HTML5 web application, or a native app written in HTML5, we're here to help you make some ca$h! If you're in or around San Francisco, make sure to stop by the SF HTML5 user group meetup tonight and say hi! We'll be showing you just how easy it is to put start monetizing.

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