We want to thank everyone who came our to our party last night, you all helped make our first ever InMobi GDC Party - Mobile OS Dance Battle! a huge success. Who won the battle? Monique as iOS made a strong showing and Joey as Android was equally amazing. Ultimately, it was just too close to tell and we declared a tie. You can watch the the event video here. We hope to see you all next year.
We had a great time last night. It was nice to blow off some steam, however GDC is not just all fun and games. We developed a whitepaper called Mobile Advertising Best Practices for Games and Apps, which can be downloaded here. It's a practical guide for marketers who want to get the most from mobile advertising, but need some guidance.
If you want to take your game to the next level with mobile adveritisng, Here are six tips for success from our whitepaper.
The iTunes store imposes a 20 MB limit on app installs across a wireless network. In the Android Marketplace the limit is 50 MB. Keeping your app under the 20 MB limit dramatically increases the number of installs from advertising.
Spread out your ad buy on multiple ad networks in order to get the most reach. Ad networks have different sites and apps on their systems and you will not reach the total market if you stick to just one ad network.
You want to update your creative as often as twice a month, as your creative will lose appeal overtime. Also, matching the creative to seasonality and other external events should help increase the relevancy to your customers and improve performance.
Most smartphone users are in English markets or understand English well enough to be able to use most apps. Culturally neutral apps, such as Angry Birds, are popular around the world since they require limited English skills.
The most successful app developers have a portfolio strategy and develop lots of apps. Having more apps allows you to cross promote games and build upon what you have learned from one app to another. This tends to be a hit driven business.
This is a common trap many marketers fall into. They measure and optimize to clicks when they really need to measure acquiring users. Don't evaluate campaign performance on your click through rate; evaluate it on how cheaply you can acquire new users. Downloaded the whitepaper here.