• Announcements

Towards a safer network

Shringar Pangal
Senior Product Marketing Manager
5 min read
Posted on March 28, 2012

InMobi strives continuously to ensure the safety of Publishers and Advertisers who work with us. In that effort, we have made some changes in our verification process for our Publishers. These checks that have been put in place will not be affecting existing Publishers on the InMobi network in any way. But new Publishers registering with InMobi will need to go through a series of quick steps to complete the validation process.

What changes can you expect

A Publisher signing up on the InMobi network will be expected to verify the ownership of the site or application before beginning to earn from the registered site or app. InMobi provides multiple ways to do this.

  • If you are a mobile web Publisher, then InMobi will provide a meta tag that needs to be incorporated in the site.
  • For an app Publisher, the quickest way is to use the same email ID as the one registered in the app store while registering with InMobi. If not, then a meta tag can be provided by InMobi which needs to be incorporated in the support forum page of the app.

As an additional step, Publishers will also need to complete the account details section while registering with InMobi and add a valid payment profile before the site or app can be approved for ad monetization.

Why have these checks been put in place

The new changes have been made keeping in mind the safety of the Advertisers and Publishers registering on our network. It also places added checks to ensure that the ad revenues earned from InMobi is released in favor of the rightful owner of the mobile property. In case of further question, please do visit our helpcenter. Also, feel free to mail helpdesk@inmobi.com for any clarification.

About the Author

An Engineer by degree, Shringar has worn multiple hats in engineering and marketing fields prior to her current role. One of the early employees at InMobi, she's watched the mobile advertising industry grow and has witnessed its evolution. She currently focuses on ad requirements and strategies for app developers and utilizes her deep understanding of the mobile advertising space to help developers with their user acquisition needs. She is an active blogger on Product Marketing skills as well as the exciting world of mobile apps and games

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