Towards a safer network

Posted on March 28, 2012
By Shringar Pangal, Senior Product Marketing ManagerSenior Product Marketing Manager

InMobi strives continuously to ensure the safety of Publishers and Advertisers who work with us. In that effort, we have made some changes in our verification process for our Publishers. These checks that have been put in place will not be affecting existing Publishers on the InMobi network in any way. But new Publishers registering with InMobi will need to go through a series of quick steps to complete the validation process.

What changes can you expect

A Publisher signing up on the InMobi network will be expected to verify the ownership of the site or application before beginning to earn from the registered site or app. InMobi provides multiple ways to do this.

  • If you are a mobile web Publisher, then InMobi will provide a meta tag that needs to be incorporated in the site.
  • For an app Publisher, the quickest way is to use the same email ID as the one registered in the app store while registering with InMobi. If not, then a meta tag can be provided by InMobi which needs to be incorporated in the support forum page of the app.

As an additional step, Publishers will also need to complete the account details section while registering with InMobi and add a valid payment profile before the site or app can be approved for ad monetization.

Why have these checks been put in place

The new changes have been made keeping in mind the safety of the Advertisers and Publishers registering on our network. It also places added checks to ensure that the ad revenues earned from InMobi is released in favor of the rightful owner of the mobile property. In case of further question, please do visit our helpcenter. Also, feel free to mail for any clarification.