We held our French Media Consumption research event at La Maison Champs lyes, a very stylish hotel designed by Martin Margiela, the venue was recently featured in Elle Decoration as one of the hottest hotels in Paris. The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. Everyone mingled over coffee and croissants before the presentation kicked off.
InMobi's Alice Henry, Head of Sales for France and Raphaelle Tripet, Head of Strategic Sales together unveiled the brand new France Media Consumption research findings. They also provided a sneak peak of the joint Tablet Consumption France research we produced with Mobext.
Some of the most interesting Media Consumption results included:
- 34 per cent now use mobile as the primary or exclusive means of online access
- Mobile internet users in France spend an average of seven hours on the web
- 54 per cent of mobile users access the internet in bed while over half (51 per cent) via their mobile while watching TV
The results were well received and the audience had lots of questions for the InMobi team, signaling how much appetite there is for Mobile and Tablet insights. As a result of the new research we have produced to help media agencies and advertisers better plan their integrated campaigns we have seen some fantastic coverage in the French press. In case you missed the event we have made available the presentation and infographic which includes all of the topline results.