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InMobi Launches Mobile Ad Campaign for Hurricane Sandy Relief

Kathie Green
5 min read
Posted on November 09, 2012

InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New York and New Jersey. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones. The InMobi ads prompt consumers to donate in one of two ways: one can text REDCROSS to 90999 to donate $10, added to their mobile phone bill, or visit the American Red Cross mobile website to enter a donation amount.

Ad 1: Text to donate $10:  

Ad 2: Click to donate via the American Red Cross mobile website:  

Since the beginning of the Sandy relief effort, the American Red Cross has deployed thousands of workers from all 50 U.S. states to provide shelter, food, emotional support and other assistance to those affected by the disaster. They have served more than 3.5 million meals and snacks, and have distributed more than 177,000 relief items such as clean-up kits and hygiene kits. If you'd like to join us in supporting the American Red Cross Sandy relief effort, click here to make a donation today: http://inmo.bi/Rq7JTf    

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