The World Goes Mobile

ESOMAR has many years experience in advancing and elevating market research worldwide. November's 3D Digital Dimensions 2012 conference was no different, with a 200 strong audience made up of members of the global research community, in the heart of the Amsterdam business district. InMobi had a great opportunity to talk on The World Goes Mobile, looking at the continuing transition of media from physical and analogue to the digital screen and the impact this has on the consumption habits of consumers, particularly in high growth markets. This led into a group of presentations from other speakers under the banner of Third Dimension: Mobile Research Fast Track with titles such as Research in the Mobile Mindset, Research Goes Mobile and Future Mobile Research. It seems that the year of Mobile, besides having lasted longer than the allotted 12 months, continues to make big waves in research pools.