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Naveen Tewari in VentureBeat: Look East Before West

Andy Wibbels
5 min read
Posted on January 02, 2013

InMobi CEO Naveen Tewari's guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India's Silicon Valley - Bangalore - as they start a new business venture:

East-to-West strategy makes most sense for businesses centered on new technologies the Internet, mobile, and cloud being the obvious examples. The rationale is simple: New technologies are adopted almost uniformly across Western and Eastern markets and even if the market characteristics and sophistication levels differ, the East is still a viable option to base the business. This is because Asian countries, especially India, have abundant and affordable technical talent, making it easy to create a solid technology-centered offering. The East has also historically been a place where mobile technology and adoption has developed at an accelerated rate compared to the West, so basing your operations there, especially if your business has a healthy mobile component, helps to ensure that you'll be ahead of the curve compared to your western counterparts.

Read the full post on VentureBeat: How Indian entrepreneurs can succeed by looking East before West

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