On Jan 24, InMobi had the honor of hosting a thought-leadership event with our investors KPCB. The theme of the event was "Going Global Path to Success". We had Naveen Tewari (CEO & Founder, InMobi) and Deep Nishar (Senior VP, Products & User Experience, LinkedIn) as the key note speakers. Mike Abbott (KPCB and our board member) moderated a panel which consisted of speakers from Holger Luedorf (VP & Head of Business Development,Foursquare), Kevin Weil (Director, Revenue Products, Twitter), Mike Ghaffary (VP, Business Development, Yelp) and our very own Piyush Shah. The event brought together over 60 bay area companies such as Visa, Waze, Adobe and Electronic Arts to foster innovative thinking around how to succeed in taking your company global.
Our internal objectives for this event was to drive the InMobi brand as a cool leader in the mobile space, and create an avenue for engaging conversations with potential clients in a very casual but elegant atmosphere. We were expecting a total of 50 people, but were pleasantly surprised with a total attendance of 60 people (including InMobi execs Crid, Anne, Pankaj, Shrikant, Naveen and Piyush).
The main topics of discussion for the night boiled down to placing focus on Product, Process and People to ensure that a company can go global successfully in a short period of time. Each of these 3 tenets has its own set of challenges that has to be managed effectively, but when done right leads to success across the global. The guest speakers focused on topics such as hiring the right people, social strategies and how companies are leveraging the power of mobile to expand overseas.
Everyone came to the conclusion that leveraging mobile is the most powerful way to go global and each company has a different approach. Yelp, which is traditionally a desktop tool, is moving into mobile to scale globally and building in more social networking aspects. Twitter is inherently global, and foursquare is driving to expand their developer ecosystem by building a simple and well documented API. Our sales team reported that as a result of this event, they already have booked deals in the pipeline from Ancestry, potentially AirBnB, Tagged and many more.
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