Fuel campaign performance with laser-focused targeting
Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst the crowd is very real.
So, how do you stand out? How do you get discovered? The three main ways for you to get more installs would be to
However, it is important to understand the confluence of the organic and paid installs. While initially you will start with more paid installs than organic installs, there will be a time when you reap the benefits of the paid advertising by seeing a spike in the organic install rate. The number of organic installs should overtake the number of paid installs and you can begin reducing the amount spent on paid advertising. However, to ensure that you maximize the reaping the benefitsstage, it is important to get the strategy of your initial paid advertising right. Here are a quick 5 points on what you should keep in mind while launching an ad campaign for a new app
In this blog, I have only scratched the surface on the points mentioned above. In subsequent blogs, I will go into each of the bullets in detail with supporting data. Read on for more. Click here to read the next blog in this series
An Engineer by degree, Shringar has worn multiple hats in engineering and marketing fields prior to her current role. One of the early employees at InMobi, she's watched the mobile advertising industry grow and has witnessed its evolution. She currently focuses on ad requirements and strategies for app developers and utilizes her deep understanding of the mobile advertising space to help developers with their user acquisition needs. She is an active blogger on Product Marketing skills as well as the exciting world of mobile apps and games
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