Mobile is rapidly evolving into one of the most influential technology for the marketer and there is no denial that mobile is seen as the preferred channel of choice for engaging device dependent customer. Yet despite the excitement, marketers are looking to understand, leverage and measure mobile advertising and also look to integrate online and offline customer acquisition and relationship building. It is important to address the complexity of the mobile landscape and develop best practices or case studies that demonstrate results across the mobile relationship. Most of the marketers are facing this question. "Is mobile the channel of the future?" To answer this, the CMO Council, in partnership with InMobi, has identified a collection of brand leaders in its latest whitepaper entitled "MRM Year in Review: Mobile Advertising Bright Spots in 2012". The whitepaper also includes media consumption insights gathered by InMobi, OnDevice Research and Decision Fuel Some of the issues addressed in this white paper include:
- Consumer reactions and sentiments to mobile advertising
- Preferences and expectations of mobile experiences
- Leading brands connecting web to mobile engagements
- Adoption of rich media as a key mobile engagement strategy
As always, tweets, comments and readership are welcome. We look forward to hearing your feedback. To download the whitepaper, please click here.