This website stores cookies on your device to improve your website experience and provide more personalized services to you on this website and through other media. To find out more about the cookies we use, see our Cookie Policy.If you click "Accept", we will use your information to serve you better with improved and customized services and for marketing purposes. If you click "Decline", we will not track your personal information on the website except to the extent required to honor your preference so that we do not have to cause inconvenience by asking you to make this choice again unless you clear the cookies.Learn more

Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook of mobile industry for Korea in 2013

Posted on February 13, 2013
By Kosuke Seto

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era.


- Bullet points -

Korean Mobile Advertisement Market

  • Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.
  • According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 billion in 2012. This year, it is likely to reach KRW 416 billion which means a 93% growth.
  • “The core of mobile ad market will be Rich Media which requires users’ active engagement,” said Seung-Yeon Kim.

InMobi’s Strengths

  • “Speed” is InMobi’s key strength. We focus exclusively on mobile ads since we can quickly make decisions and adopt new technologies.
  • Global network that enables local businesses to be in line with the rapidly changing consumer trend is also our strength.
  • HTML5 based advertisements can only be produced by mobile ad experts like us.

About InMobi

  • InMobi is the world’s biggest independent mobile ad company which has built the mobile ad network in 165 countries in 5 years.
  • InMobi Korea carries out global ads for Korean top 50 companies such as Kia Motors and Samsung Electronics.

Different Devices, Different Advertisements

  • Tablet users are likely to have bigger purchasing power so luxury brand ads would make a perfect fit for tablets.
  • High-resolution pictures and images can also be used for its wide display.

How Media Can Survive in the Mobile Era

  • The internet ecosystem has caused this crisis in the media industry.
  • The means of delivering premium content from major media needs to be strategic.
  • The problem is the media is focusing on transmitting articles into mobile so much that there is no clearmobile strategy
  • Media should develop the best app which is differentiated from other apps with specifically categorized news sections including users’ responses
  • The paid app policy should be avoided. The profits can be made by mobile ads with 25% higher unit price.