• Announcements
  • Awards

InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine

Shrikant Latkar
VP of Marketing
5 min read
Posted on March 27, 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever Dove Hairfall with Mindshare, Singtel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare. InMobi won awards in Best Mobile Ad Solution, Best In-App Advertising, Best Direct Response, Original Mobile Content and Use of Mobile Channels: in the In-App Advertising category we were in both the silver and bronze spots - a testament to the great creative work of our Singapore team. Phalgun Raju, Vice President & General Manager of the India, Southeast Asia, Hong Kong and Taiwan region indicated, These multiple awards in multiple categories is a huge win for our Singapore team and testament to our creative services team and capabilities using the InMobi Sprout technology. Our ability to deliver award-winning, high quality rich media through Sprout is a huge differentiator for us. Impressively our wins were more on the app side rather than ad side, meaning that we won across a number of categories in which an app would usually take the gold. We also took home the most awards for any single non-agency vendor! Overall a great achievement for InMobi as a whole and the Creative Services team in particular. Well done folks.

About the Author

Shrikant is responsible for all marketing activities for InMobi globally. Additionally, he is also responsible for market research (InMobi Insights) and corporate communications. Shrikant has spent over 18 years in the technology industry in a wide variety of marketing, product management, and engineering leadership roles. Prior to InMobi, Shrikant was responsible for marketing all products and solutions for the Aricent Group comprising of three strategic business units - product engineering services, carrier services and solutions, and frog. He has also worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies Bell Labs.Having lead both products and services businesses, Shrikant brings a well rounded perspective for all aspects of product management and marketing.

Stay Up to Date

Register to our blog updates newsletter to receive the latest content in your inbox.