• Consumer Research

New Research from the IAB, Viggle, and InMobi: Personal Finance Habits on Mobile

Taimour Azizuddin
5 min read
Posted on April 12, 2013

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively high, with the majority of those surveyed conducting mobile banking and almost half paying bills on mobile. Use of peer-to-peer payment services is still lower, but we expect this category to grow quickly as consumers become increasingly comfortable transacting on their devices. To read the full results click here for the press release.

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