The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this.
The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change. It is also coupled with a new diagnostics tool to help developers improve the integration process and achieve higher eCPMs.
Like the iOS SDK 370 which was released a month ago, the new Android Ads SDK is also MRAID 2.0compliant. MRAID compliance is an industry wide effort by the International Advertising Bureau to ensure that developers do not face any interoperability issues when monetizing through rich media ads. This SDK is a leading effort from our side to ensure that our developers are able to display the most engaging and innovative rich media ads from premium advertisers across the globe, without any trouble in user interactions. The new SDK also includes latency reduction features to reduce the load time for ads, resulting in an improved user experience. Our new ad formats aim to increase personal interactivity through the use of in-built phone features like camera and mic and have support for HTML 5 video rendering, to help developers monetize better. Experiment with floating interstitials and many more ad formats released by InMobi through this SDK! Watch out for more updates on some of the new ad formats we will be releasing in the coming months.
To get started, download the SDK from our download centre now!