We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact that mobile advertising has come of age. This year, marked the rise of mobile web and mobile apps, where creative professionals embraced this new medium to reach and engage the consumer on a far more personal level.
In this issue, we highlight some of the most interesting trends we have observed in the area of mobile advertising over the last six months, along with some of the most engaging campaigns that have ever been executed on our global ad network. As we gear up for the largest quarterly spending event in advertising, and more particularly the largest single quarter for mobile advertising, we hope to inspire you and share some unique ideas that you can execute in Q4.