For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA CEO summit in Park City, Utah. This was the 3rd year in a row, where InMobi was the founding sponsor of this exclusive gathering of brands and agencies executives. It was two days of great content that was shared with all attendees. Discussions revolved from how can agencies leverage their big data store to better engage consumers, to how brands are increasingly pushing the limits on leveraging mobile to interact with customers with apps and mobile web.
InMobi Co-Founder Amit Gupta set the tone for Day 1 by talking about how user context is going to be the future of mobile advertising in the near term.
John Costella, President Marketing and Innovation Dunkin Brands, Inc. discussed how mobile marketing is solving a critical customer problem for Dunkin Donuts.
The most interesting session was perhaps Sephoras Johnna Marcus, Director of Mobile and Digital Store Marketing. It was incredible to understand how sophisticated Sephora is in their marketing tactics and how mobile first is an integral part of its core strategy. Nancy Lublin, CEO of dosomething.org was super inspiring around the topic of how her organization was increasingly leveraging smart phones to interact with teens. InMobi decided to make a donation of 100million impressions to this noble cause.
It was a fantastic event overall.