Celebrating one year of driving revenue for the world's most popular cricket [sports] app

Posted on July 30, 2013
By Kartik Dalal

Cricbuzz, the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over. We celebrated one year of our association on the 18th of July at a restaurant in Bangalore, India. It was a fun evening with Pankaj, Managing Director and Piyush, Director Media Sales at Cricbuzz, with some great food and drinks.

Pankaj had many words of praise for InMobi, and even called us the go-to partner for the Indian market "InMobi has been a fantastic partner for us, as we have scaled our app over the past 12 months. Right from integration to account management to payments process, it has been a great experience working with them. We look forward to a long association with InMobi". Cricbuzz has very aggressive targets for next 20 months leading into the next world cup where they are looking at a user base of at least a 100 million across their digital properties. Its going to be fun ride for InMobi, as we try and hit those milestones!