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InMobi invades NYC for the 10th Annual Advertising Week

Shrikant Latkar
VP of Marketing
5 min read
Posted on September 21, 2013

A full week of learning, liveliness and advertising love

New York City…home of Central Park, the Empire State Building, the Yankees, Broadway and one illustrious week. It’s a week of thought-leaders, campaign creators and technology-changers. It’s that time for the 10th Annual Advertising Week.

Starting bright and early Monday, September 23, as the sun rises over that iconic skyline, sensational sessions will feature some of the brightest minds in advertising. Mobile Monday, our specialty, is all about how mobile can (and should) be incorporated into your advertising strategy from the very beginning.

Launch yourself into Ad Week with InMobi Founder and CEO, Naveen Tewari. He will host a panel, How Mobile is Turning Marketing on its Head, of industry luminaries from Digitas and Universal McCann on how to utilize mobile to its true potential of delivering highly personalized advertising.

Throughout the week you can learn from a host of InMobi magic makers. Question whether Mobile Advertising: Roadmap or Roaming with Vice President and Managing Director of North America, Crid Yu, and what Mobilizing Insights Around the World looks like with Taimour Azizuddin, global research & insights manager.

InMobi General Manager & Product Head for Brand and Commerce, Preetham V V, joins a top notch line-up of panelists to explore, explain and dive deep into the data and analytics that drive performance and the bottom line in the AW Data Congress.

Naveen Tewari takes the stage a second time for The Guardian Global Conversation to chat tech expansion and Anne Frisbie, VP and GM global supply, is hosting a panel, including Preetham V V, dedicated to Big Data & Mobile Advertising: how to activate a mobile first data strategy.

Open up your right brain with Creative Director, InMobi Creative Services, Shawn Poe, as she discusses what it takes to make an eye-catching, sticky design at the Creative Innovation Roundtable and then join Stephanie Sarofian, executive director, brand and agency partnerships NA, midst brand and agency leaders on an epic panel, Havas Media Presents: Putting the Band back Together: Creative. Media. Data. Working in Concert.

At Advertising Week, there’s a work hard play hard mentality. There are exciting concerts, a comedy show, poker night, battle of the ad bands and networking hours just awaiting your presence. The must-not-miss event of the week is our sponsored official Advertising Week wrap party. Beginning at 9 p.m. on September 26, the custom cocktails will light up InMobi blue as Questlove drops beats and you can drop your business cards with valid connections.

At InMobi we love you, (almost as much as we love mobile advertising) so we love your social media! Tag @InMobi everywhere! Don’t forget to #InMobi and the official @AdvertisingWeek tag, #AWX.

Book your Advertising Week with InMobi with this full list of hot happenings around the town! Scan our sessions, plan which parties to attend and find yourself in NYC with us. Our executives would like to have a conversation with you! Send us a note and we’ll set up a meeting.

About the Author

Shrikant is responsible for all marketing activities for InMobi globally. Additionally, he is also responsible for market research (InMobi Insights) and corporate communications. Shrikant has spent over 18 years in the technology industry in a wide variety of marketing, product management, and engineering leadership roles. Prior to InMobi, Shrikant was responsible for marketing all products and solutions for the Aricent Group comprising of three strategic business units - product engineering services, carrier services and solutions, and frog. He has also worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies Bell Labs.Having lead both products and services businesses, Shrikant brings a well rounded perspective for all aspects of product management and marketing.

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