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Android Continues to lead the Global Mobile Ad Impression Market

Posted on January 21, 2014
By Shamala DN

Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network.

Here are some of the global highlights:

  • Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions.
  • On the device front, smartphones accounted for 61% of total platform impressions in Q4 2013. Tablets accounted for almost 15% of the total platform impressions, up 1.7% from the previous quarter. Q4 2013: InMobi Network Research Insights Reports
  • When it comes to the overall share of manufacturer impressions across smartphones and tablets globally, Samsung is the clear leader with 31% market share, followed by Apple (27%) and Nokia (20%). Q4 2013: InMobi Network Research Insights Reports
  • In terms of advertising by operating system, Android is the largest OS on our platform (39%), growing 3% from Q3 2013. Apple contributed to 27% of impressions, down 0.8% from the previous quarter. Q4 2013: InMobi Network Research Insights Reports
  • On the handset front, Apple devices dominated in ad impressions across the globe in Q4, but some Samsung mobile devices appeared to see greater engagement. Q4 2013: InMobi Network Research Insights Reports Note: The data presented in the report was sourced from the InMobi mobile advertising network for Q4 2013.

To learn more about data in specific regions/countries, click here to download InMobi Network Research Q4 2013.

Interested in connecting with our team to hear more about the data and how it could impact your business? Please reach out to our marketing team at