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Going to Mobile World Congress, Barcelona - Third year in a Row

Shrikant Latkar
VP of Marketing
5 min read
Posted on February 07, 2014

We are very excited to be going to Barcelona, third year in a row, to the largest gathering of mobile professionals. With the phenomenal growth and success of InMobi, every year has meant a bigger presence for us and this year is no different.  http://www.inmobi.com/mwc

On the heels of our highly disruptive  Native Ads announcement, we are launching three more exciting new products at Mobile World Congress. Stay tuned for more!

We are also looking forward to meeting customers. We are turning up with a complete contingent of InMobi execs and experts available to meet clients and prospects, share our point of view and learn from them.

There will also be on offer a series of informal talks on hot industry topics and an opportunity to meet the experts and discuss the latest in the mobile advertising space. Check out the schedule and make sure you stop by.

Monday, February 24

11:00 - 11:45 AM Book Launch: "Apponomics, The Insider's Guide to a Billion Dollar App Business" Peggy Anne Salz, Naveen Tewari
12:00 - 12:30 PM So what's the big deal about RTB - An InMobi Perspective Krishnendu Majumdar
2:30 - 3:00 PM Bang on Target: Advanced Targeting Techniques to drive more installs for your apps Abhishek Bapna
3:30 - 4:00 PM Manage your audience, not your inventory Krishnendu Majumdar
4:30 - 5:15 PM Apponomics: Getting Smart about Customer Lifetime Value Peggy Anne Salz, Krishnendu Majumdar

Tuesday, February 25

11:00 - 11:30 AM Building Consumer Life-Maps and Profiles through Episodic Learning Preetham V V
12:00 - 12:30 PM Retargeting and Commerce Preetham V V
2:30 - 3:15 PM Apponomics: Monetization & Optimization crash course Peggy Anne Salz, Krishnendu Majumdar, Pankaj Bengani
3:30 - 4:00 PM Native Ads: Delivering the ad experience your users truly deserve Ashwin Venkatraman
4:30 - 5:15 PM Apponomics: Data Driven Marketing in the Era of 'You' Peggy Anne Salz, Abhishek Bapna, Anne Frisbie

Wednesday, February 26

11:00 - 11:45 AM Apponomics: Going Global with your App Peggy Anne Salz, Jayesh Easwaramony, Abhishek Bapna
12:00 - 12:30 PM Building Consumer Life-Maps and Profiles through Episodic Learning Preetham V V
2:30 - 3:00 PM The Seven Sins of Mobile Ad Monetization: Top mistakes to avoid to get the most out of your mobile ads. Vasuta Agarwal
3:30 - 4:00 PM Retargeting and Commerce Preetham V V
4:30 - 5:15 PM Apponomics: Acquiring High Quality Users at Global Scale Peggy Anne Salz, Ed Laws, Abhishek Bapna

On to more fun stuff! We will be hosting 'App Hours' every evening, Monday through Wednesday. Stop by if you are interested in mingling with our execs or simply sampling our cocktails!

And finally, we are once again hosting our very own blockbuster and oversubscribed party that was a huge hit last year. In order not to disappoint people, we are making this strictly RSVP this time around since we have to abide by the rules of the capacity of the place.

We are giving away 5 passes for people who tweet with the hashtag "#inmobi" and the reason why they want to be at the show. Offer ends Feb 12, 2014 midnight PST.

See you all there and stay tuned to our twitter and FB updates on a daily basis!

About the Author

Shrikant is responsible for all marketing activities for InMobi globally. Additionally, he is also responsible for market research (InMobi Insights) and corporate communications. Shrikant has spent over 18 years in the technology industry in a wide variety of marketing, product management, and engineering leadership roles. Prior to InMobi, Shrikant was responsible for marketing all products and solutions for the Aricent Group comprising of three strategic business units - product engineering services, carrier services and solutions, and frog. He has also worked in various leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies Bell Labs.Having lead both products and services businesses, Shrikant brings a well rounded perspective for all aspects of product management and marketing.

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