• Product and Technology

Beautiful ads for your app with InMobi Ad SDK 430!

Abhishek Khurana
Product Marketing Manager
5 min read
Posted on April 29, 2014

Today is an exciting day for all mobile app developers around the world. InMobi’s Native Ad platform is now open to any developer looking to monetize his/her app. The InMobi Ad SDK is a critical component of InMobi’s Native Ad platform which allows you to create ad layouts in the shape, form and function of your choosing. And today, we have released InMobi Ad SDK 430 to help your app monetize with these beautiful ad units.

What's new

Made for Native Interstitials and Native Content Ads:

Through partnerships with several publishers, we have continuously improved upon the delivery mechanism of InMobi Native Ads in order to provide the mobile app ecosystem with the best performing, yet simplest product. Using InMobi Ad SDK 430 guarantees that the high-performing native interstitials and native content ads are delivered seamlessly to your app.

Session-based eCPM Optimization:

What does this mean? A user session begins when an end-user accesses your app and the user session ends when the same user quits the application. Typically, your app may have millions of user sessions per day (based on your install base). What if, the ads being served were session-aware, thereby preventing the same ad from being served in the same user session or even in the consecutive session?

With InMobi Ad SDK 430, the ads a user sees, have been optimized at the session-level. This allows for a greater diversity in ads being served to the user, thereby reducing ad fatigue and boosting your eCPMs!

And as always, with the InMobi Ad SDK, you have access to InMobi’s premium campaigns at a global scale with deep analytics available to you out-of-the-box.

Get Started

If you are interested in a beautiful ad experience for your app, get started today by trying out native ads on http://www.inmobi.com/mynativeads

Download the InMobi SDK (http://www.inmobi.com/products/sdk/) and get started today!

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