With so many matches running into
overtime and nail biting finishes ending with penalty shoot outs, it
is no wonder that beer vendors have made a
killing this year in the Brazil World Cup fever. But so have some of the
mobile app developers. And I don’t mean just the game devs who
built apps to report scores or football games like
Fantasy Manager Football.
There is no doubting the positive
impact that a simple creative refresh can have on app install rates.
Big advertising game studios like
Gree have relied on this good old method for years. Keep the ad creatives
fresh and CTRs and CVRs remain healthy. But there really hasn’t
been anything similar on the publisher side so far - apart from
changing ad placements. With the launch of frames for interstitial ad
units, this has all changed. It is easy to come up with a common
concept like a simple white/black/blue border, apply it for all your
interstitial properties and forget about it. Put in a little
creativity and keep surprising your gamers with a new frame every few
days and you can change the game altogether!
At InMobi, we took it upon ourselves to
be an integral part of the soccer madness. Coupled with innovative
game developers on the network who are always up for something new,
we launched a gallery of world cup themed frames - a new frame every
day for every match that is played. Now that’s creative refresh on
a daily basis - And were we surprised! By simply changing the frames,
we saw CTRs and eCPMs shoot up by more than a 100%. Publishers on the
InMobi network have been making double digit eCPMs on static
interstitials in key geographies where the world cup themed frames
have been applied. CVRs have never been better, as ad units are now
getting the attention they deserve.
We can’t wait to see the effect, the
finals will have! If you would like to make the most of the last week
of the World Cup madness,
apply our soccer frame today.
2048 has players across all age
groups and geographies and nothing unites a global audience like the
World Cup. We were excited to make the most of this opportunity and
when InMobi approached us with World Cup themed frames, it was the
perfect solution. Not only do the frames look fantastic, but they
have doubled eCPMs with literally zero effort.
- Guntis Pontags, Co-Founder,