A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.
For Android Advertisers on Google Play using InMobi Analytics: Please download our latest SDK (Version 4.4.2) from here or our website in order to enable InMobi Analytics to start performing attribution. You can pass the value on ad click via your tracking links. Here’s a sample tracking url with Google AID / GPID:
For Android Advertisers not on Google Play, using InMobi Analytics: While not mandatory, we still strongly recommend upgrading to our latest SDK (Version 4.4.2) from here or our website. This is our most stable version yet, and it comes with built-in support for all future InMobi Analytics upgrades.
It is highly recommended that all Android Advertisers on Google Play upgrade to the new SDK immediately, in order to comply with the deadline of August 1st. InMobi Analytics is fully aligned with this change, and you can start using Google AID for ad-attribution in just three convenient steps!
Step 1: Android advertisers must download our new Android SDK and add the package to your existing code. There's absolutely no need to call any methods!
Step 2: Add the Google Play Services Jar. This will allow you to read the AID.
Step 3: Contact your Campaign Manager to verify that Google AID is being collected in the install logs. Your designated Campaign Manager / InMobi Analytics contact point can easily verify that the Google AID is being collected.
For more information or any questions, please reach out to your Account Manager or firstname.lastname@example.org. We’ll ensure that you have all the information you need to upgrade before the deadline, pronto!