users to download an app is a challenge faced by app developers the world
over. As advertisers worry about their user acquisition strategy, many
questions need to be answered. When do users download most? Which countries
are growing the fastest? Where are gaming apps most popular?
latest report -
The State of Mobile App Downloads 2014 Q3 answers these and many more questions. Here we present insights and interesting patterns based on research conducted on the
Are mobile users downloading apps?
17,000 apps hit the app store
every week, bombarding users with an array of choices. Mobile app downloads measured
on the InMobi network witnessed a 32% growth in Q3 as compared to
13% in Q2. This could in-part be attributed to the growing smartphone penetration.
Where can I find mobile app users?
continues to lead the world of mobile app downloads, four of the top 5 app
downloading destinations are in Asia. Not only do they account for a
substantial share of downloads, they are also some of the fastest growing
Q-on-Q growth, China leads the way, showcasing some promise as a major app
economy in the coming quarters. India and Indonesia aren’t far behind with over
60% growth. A majority of these countries are mobile first - mobile devices are
their primary source for internet access. This bodes well for advertisers and
How many apps do users download?
high share of downloads, Asian countries also account for some of the highest
app downloads. Indonesia leads with an average of 6 mobile app downloads per
100 users, followed by Malaysia, Philippines and South Korea at 2.7. The
majority of these economies are still in their early phases of smartphone
adoption and users are keen to discover new apps thus driving high per capita
app downloads. However, over time, users will accumulate a portfolio of apps
and will prefer sticking to them, thus levelling the curve.
Which app categories are most popular?
share of app downloads, Gaming continues to be the most favoured app category
amongst smartphone users. It is also one of the fastest growing categories with
a 40% Q-on-Q growth rate. This growth is primarily being led by developing
nations such as China, Indonesia, India, Russia and Malaysia. Communication apps remain the second favorite
with an 11% share of downloads.
When are apps most downloaded?
looking to reach your audience, it is imperative that you spend your time and
effort when your users are most active. As seen on our network, the top 5 app
download destinations follow a similar time pattern. Post work hours are the
unanimous choice of time for downloading apps.
Where are we headed?
increasing smartphone penetration, and rising
media time spent, advertisers today have a
wider user base to explore presenting an immense opportunity.
Looking for more?
in-depth look at the app download trends of Q3, download
The State of Mobile App Downloads 2014 Q3 Report.
The State of Mobile App Downloads 2014 Q2
The State of Mobile App Monetization 2014 Q2
in understanding more about this research? Reach out to our insights team at
 Calculated using available apps on Apple and Google
app store, Statista, 2014
 Per capita app downloads is calculated as the number of apps downloaded per 100 users