Happiness, hope and reflection are definitely a part of the
holiday season but do they all necessarily fit into your holiday season
Mobile advertising is set to be a $50 billion industry within the
next decade according to
Gartner and other research firms.
However, up until now most mobile media networks only guaranteed set brand impression levels, leaving brands guessing as to whether those
impressions would translate into a tangible ROI.
But this holiday season, InMobi plans to disrupt the market
by changing all that. InMobi is offering brands and marketers the
opportunity to advertise on mobile with '
So What Exactly Is Guaranteed Outcomes?
Guaranteed Outcomes is a real-time decision engine for brands that guarantees the
intended outcome for mobile advertisers. This offering goes
beyond the traditional offerings like ad impressions, or click rates, and
guarantees advertisers that
a specific percentage of the
consumers targeted by an advertising campaign will ‘interact’ and ‘engage’ with
How Does It Work?
- Advertiser and
InMobi agree on a pre-defined outcome floor (the lowest acceptable engagement
- InMobi uses machine
learning and decision sciences to identify the audience micro-segments most
likely to take action
- InMobi targets this
audience with an immersive creative experience
typical performance-based campaigns Guaranteed Outcomes only serves an
impression if the decision engine knows that the intended recipient is a member
of the audience most-likely to take the desired action, thereby eliminating
Let's take an
example of a retail brand that wants to promote its offers for the upcoming holiday
season and make sure it is minimizing spillage of its mobile advertising investment by targeting only customers with a high-propensity to take
action. By leveraging InMobi Guaranteed
Outcomes, the brand can achieve a minimum rate of coupon clips or retail
location lookups, significantly increasing its chances of conversion and
maximizing its ROI.
retailers can guarantee the number of coupons clipped
Consumer electronics brands can guarantee the number of add-to-calendar
What does all this translate to? Between 1.8X to 9.5X improvement over
'regular' campaigns across verticals like retail, CPG, auto and financial
services and dare we say less wishing and more peace of mind. Go ahead and ask
your ad network for guaranteed outcomes on your advertising campaign this
holiday season. It is after all the season to be happy!
Learn more about how you can guarantee your customers a mobile happy holiday season!