It’s not personal, or maybe it is.
I’ve spent more than a decade in
digital media. I’ve met amazing colleagues, made dear
friends, and am proud of what the industry has built.
It’s more because of what’s been happening.
Collectively ad technology companies are way
below their IPO prices. [High five to Criteo as the standout]
Much of it is deserved.
Noise is drowning out substance; just look at a
Lumascape. Middlemen models
offer no durable footing. And even many
very innovative players have found that tying up is safer than
Now, what if someone was trying to build a
company that redefined the very term ‘ad tech’?
I recently joined InMobi, as SVP of Global
Business Development; I believe this company is doing just that; redefining the
ad tech space.
InMobi is one of the few that is willing to
take sides. And it’s not about
advertisers vs. publishers - we are siding with users.
Make users happy and everything else falls into
place, a forgotten philosophy.
You’ll hear more about this in the coming weeks
In the meantime, I’m back in love with what I
hate. I can’t help it.