This website stores cookies on your device to improve your website experience and provide more personalized services to you on this website and through other media. To find out more about the cookies we use, see our Cookie Policy.If you click "Accept", we will use your information to serve you better with improved and customized services and for marketing purposes. If you click "Decline", we will not track your personal information on the website except to the extent required to honor your preference so that we do not have to cause inconvenience by asking you to make this choice again unless you clear the cookies.Learn more

Back To School Shopping 2016 Insights

Posted on August 30, 2016
By Shamala DN

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer.

Brands and retailers have a significant opportunity to influence the purchase decisions by learning from this consumer behavior.


If you're interested in knowing more about this topic, check out our blog on How to Ace Back-To-School Shopping Through Mobile Video!