Mobile Programmatic: A Buyer’s Perspective, 2016

Posted on September 15, 2016
By Shamala DN

The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective.

To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a diverse group of over 180 digital marketers at brands, to track the usage and investment in mobile programmatic advertising. This report covers the benefits, opportunities and roadblocks in this dynamic and data-driven digital landscape.

Find out what the 180+ digital marketers had to say about the latest trends in 2016.

Learn more in our complete report.

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Interested in connecting with our team to hear more about the data and how it could impact your business? Please reach out to our InMobi Insights team at