Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded with relevant goodies, the advertiser has the user’s undivided attention while the video ad is playing which results in higher performance and therefore, the publisher earns more revenue.
Such user opt-in advertising experience brings superior user retention, keeping users engaged for a longer amount of time and away from abandoning the game due to hasty ad overload. The magic math behind this high performing format can be nerdily formulated as follows:
User * (Engagement + Retention) = Uplift *(Completed Views + CTR) ⇨ Boost In-app Monetization
Introducing the InMobi Rewarded Video Experience
In this blog post, we aim to visually deep dive into how we deliver rewarded video ads at the natural breaks of the iOS app flow. Taking as case in point the game flow of Subway Surfers by our gaming partner Kiloo. In particular, we feature the end of game placement where users are offered the opportunity of doubling up the collected prices during the just finalized gameplay race. As an advertiser, we are showcasing the fantastic UA video campaign of Uber, with the objective of looking to drive app installs of their flagship Uber app.
Seamless and intuitive, the InMobi end-to-end rewarded video ad experience consists of three simple and distinctive steps:
1. OFFER ⇨ 2. WATCH ⇨ 3. REWARD
Learn to #WinWithVideo. Join the winning team now!
Are you a gaming developer looking into implement rewarded video in your game? Easy integration, superb monetization and expert account management is awaits!